The Athlete Ambassadors Program

Created by Troupe21 & Associates in 2005, the Athlete Ambassadors Program (AAP) leverages America's fascination with athletes to create the ultimate win-win situation for corporations and athletes. The program integrates sports marketing and celebrity endorsement concepts to create an unequaled approach to business development.

Athletes such as Arnold Palmer, Joe Namath, Michael Jordan and Tiger Woods are well-known sports icons that produced billions in revenue for corporations while earning millions in celebrity endorsement dollars. The AAP builds upon this concept while creating opportunities for groups of athletes interested in leveraging their collective assets (e.g. celebrity, marketability, relationships, soft skills, etc.).

The AAP contains unique, never-before-seen, trade secrets sure to result in business success. The program is created through a series of needs assessments with a corporation interested in licensing the rights to this program. Our process includes (1) athlete identification and training, (2) likeness and intellectual property awareness,(3) event creation, (4) bartering and negotiating and (5) an integrated sports marketing and sales approach.

Interested in learning more, send us an email at troupe21@troupe21.com.