Complete the form below to learn more about our events. List the name of the event in the subject line (i.e. PNE, Sound Mind Sound Body, Big Shoulders) and speak to one of the following in the message section: (1) volunteer, (2) potential sponsor, or (3) attendee.


Events and Programs

We combine organizational learning, adult learning, and self-directed learning theory to service our clients.  We also utilize abstracting, which involves summarizing and converting real-world events and ideas into models, following our needs assessment.  We are confident in our ability to meet your organization's human capital management challenge and look forward to working with you.

Troupe21 & Associates (Troupe21) is a Dallas, Texas-based human capital management company that specializes in providing customized and cost-effective products and services for athletic organizations and teams. Troupe21 is unique in its use of athletic research, paradigms, and techniques to create long-lasting individual and organizational memory. Troupe21 was founded by current President and CEO, Guy H. Troupe, who brings over 20 years of professional experience in highly-visible leadership positions with the National Collegiate Athletic Association (NCAA), the National Football League (NFL) and the NFL Alumni.

Our work revolves around a mission of lifelong learning that teaches individuals that they are an unequalled and capable accomplishing goals through learning and the continuous application of knowledge.  We assume that (1) a maturing person moves from being dependent to self-directed; (2) there is a growing reservoir of experiences to be used for learning; (3) an individual’s readiness for learning is tied to their social role; (4) the application of knowledge is immediate and problem-centered; and (5) people are more motivated by internal factors as opposed to external factors. These assumptions are foundational and speak to the heart of our working philosophy.

Our products are available through exclusive licensing agreements. Each product can be (1) designed as a training manual for practitioners, (2) serve as a workbook for students and employees or (3) supplement one of our core service deliverables. We also customize our products in packages that address our clients’ behavioral or performance objectives.Type your paragraph here.


Player Networking Event at the Super Bowl                           Sound Mind Sound Body Football Academy                                     Big Shoulders Career Transition Support

Our Approach

Our Products

Our aim is to help you maximize human performance. Schedule a consultation appointment with our  CEO  to determine next steps. We simply need to know (1) how many people you want us to work with, (2) the minimum time commitment each person will be required to participate in a learning activity, and (3) the date(s) you need a Troupe21 consultant onsite.